How does Taobao look at credibility? Analysis of hot topics and hot content across the entire network
In the current e-commerce environment, reputation is an important basis for consumers to choose merchants. Taobao is one of the largest e-commerce platforms in China, and the reputation of merchants directly affects consumers’ purchasing decisions. This article will combine the hot topics on the entire network in the past 10 days, structurally analyze the method of checking Taobao's reputation, and attach relevant data for reference.
1. Popular e-commerce topics on the Internet in the past 10 days
| Ranking | hot topics | heat index | Main discussion points |
|---|---|---|---|
| 1 | Taobao reputation scoring mechanism update | 952,000 | Impact of new rules on sellers |
| 2 | How to distinguish the authenticity and credibility of Taobao stores | 876,000 | Consumer Fraud Prevention Tips |
| 3 | Analysis of credibility evaluation after 618 big promotion | 763,000 | Reputation Fluctuations During Big Promotions |
| 4 | The reputation of Taobao Crown store | 689,000 | Actual performance of high-end stores |
| 5 | The impact of live streaming on store reputation | 621,000 | The relationship between emerging sales models and credibility |
2. Complete guide to check Taobao reputation
1. View basic store information
On the Taobao store homepage, merchant reputation will be displayed in the form of "heart", "diamond", "crown", etc. The higher the level, the better the reputation. Details can be viewed through the following path:
• Computer version: at the top of the store homepage, below the merchant name
• Mobile version: Click "Store Information" on the store homepage
2. Detailed credit score analysis
| Scoring items | View location | importance |
|---|---|---|
| Matches description | Store dynamic rating area | ★★★★★ |
| service attitude | Store dynamic rating area | ★★★★☆ |
| Logistics services | Store dynamic rating area | ★★★☆☆ |
| Positive rating | Store review overview | ★★★★★ |
| return rate | Product details page | ★★★☆☆ |
3. Evaluation content analysis skills
•time distribution: Check whether reviews appear in large numbers in a short period of time
•Review content: Pay attention to whether there are duplicate or templated reviews
•Buyer Show: Authenticity of actual pictures
•Negative review: Focus on merchants’ attitude towards handling negative reviews
3. Analysis of recent hot reputation issues
According to data monitoring in the past 10 days, the following reputation-related topics deserve attention:
1.New method of reputation brushing: Some merchants avoid platform detection through "trials", "gifts", etc.
2.Hidden reputation risks of live streaming: The actual evaluation of some live broadcast room products does not match the promotion.
3.Ratings drop after big promotion: After the 618 event, about 23% of stores experienced a drop in dynamic ratings.
4. Suggestions for maintaining reputation
For buyers:
• Comprehensive consideration of various store scoring indicators
• Not only look at the good reviews, but also analyze the content of the negative reviews
• Pay attention to store opening time and reputation accumulation speed
For sellers:
• Operate with integrity and avoid illegal operations such as fraudulent orders
• Handle customer complaints and after-sales issues promptly
• Regularly analyze store rating data to identify service weaknesses
Taobao reputation system is an important bridge for building trust between buyers and sellers. By scientifically viewing and analyzing store reputation, consumers can make more informed shopping decisions, and merchants can better maintain their own image. Today, as e-commerce competition becomes increasingly fierce, the value of reputation will become increasingly prominent.
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