What kind of lotion is suitable for those in their 40s? Popular topics and purchasing guides on the Internet in the past 10 days
With the growing demand for anti-aging, the choice of moisturizer and lotion for people over 40 has become a hot topic on social platforms recently. This article combines hot discussions on the entire Internet in the past 10 days (data as of October 2023) to provide a structured purchasing plan for people with mature skin.
1. 40+ TOP5 skin care pain points hotly discussed across the internet

| Ranking | Pain points | Number of discussions (10,000) |
|---|---|---|
| 1 | Looseness caused by collagen loss | 28.6 |
| 2 | Deepening of fine lines caused by dryness | 22.3 |
| 3 | Skin barrier repair needs | 18.9 |
| 4 | Dull and dull | 15.2 |
| 5 | Decreased absorption | 12.7 |
2. Recommended core ingredients of 40+ lotions
| Efficacy | Recommended ingredients | Representative products |
|---|---|---|
| Anti-wrinkle firming | Bosein, peptides, retinol | L'Oreal rejuvenating hyaluronic acid lotion |
| Deep moisturizing | Ceramide, hyaluronic acid | Kerun moisturizing lotion |
| Brighten skin tone | Nicotinamide, VC derivatives | Shiseido Yuewei lotion |
| repair barrier | Squalane, B5 | La Roche-Posay Extra Soothing Lotion |
3. Solutions for matching lotions and lotions for different skin types
| Skin type | Daytime package | night combination |
|---|---|---|
| dry skin | Highly moisturizing water + essence milk | Essence water + facial cream |
| oily skin | Oil control water + gel lotion | Fermented water + light cream |
| Combination skin | Zoned care (T-zone oil control/U-zone moisturizing) | Double-effect essence water + smart lotion |
| Sensitive skin | Hot spring water + medical dressing | Repair spray + biofilm |
4. Expert advice: 40+ tips for using lotion
1.The principle of water first and milk later: Use a cotton pad to apply toner to increase the absorption rate. Press the lotion until it is completely absorbed.
2.seasonal adjustment method: Choose alcohol-based refreshing products in summer and oil-based moisturizing products in winter.
3.superposition rule: Add essence step between lotion and lotion. It is recommended to use anti-aging essence and moisturizing essence alternately.
4.Massage techniques: When applying, massage from bottom to top to enhance the effect of the product
5. Consumer reputation list measured by consumers
| brand | Products | Positive rating | reference price |
|---|---|---|---|
| Whoo | Weather Danhua Hydrating Water Emulsion | 92% | ¥1,580 |
| Elisir | Youyue rejuvenating lotion | 89% | ¥610 |
| Sulwhasoo | Yin nourishing lotion set | 87% | ¥840 |
| Estee Lauder | Pomegranate water + Zhiyan milk | 85% | ¥1,260 |
6. Guide to purchasing pit avoidance
1. Be wary ofhigh concentration of alcohol(More than 5%) toner will accelerate skin dryness
2. Avoid choosing products containingmineral oillotion, which may clog pores and cause them to close.
3. Use with cautionExfoliating acidsDaily lotion (containing fruit acid, salicylic acid)
4. Pay attention to checkAnti-corrosion system, irritating preservatives such as methylisothiazolinone should be avoided
According to dermatologist recommendations, people over 40 should adjust their skin care regimen every 2 years. Recent hot topics show,microecological balanceandautophagyTechnology will become the research and development direction of the next generation of anti-aging lotion, and it is recommended to continue to pay attention to new technology products.
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