Why is the naughty value reduced? ——Analysis of hot topics across the Internet
Recently, naughty value has become a hot topic on social platforms and e-commerce forums. Many users reported that their naughty value suddenly dropped, triggering widespread discussions. This article will combine the hot content of the entire network in the past 10 days, analyze the reasons for the decline in naughty value, and present it to you clearly through structured data.
1. What is naughty value?
Naughty value is a credit score comprehensively evaluated by the Taobao platform based on user behavior, which affects membership levels, discount rights, etc. The score range is usually 300-1000 points, which is determined by multiple dimensions such as shopping behavior, interaction activity, and credit history.
2. Five major reasons for the decline in naughty value (based on hot spot data analysis)
| Reason type | specific behavior | influence weight |
|---|---|---|
| Transaction abnormality | Frequent returns/refunds and suspected fraudulent orders | 35% |
| credit violation | Threats of negative reviews and false reviews | 25% |
| decreased activity | No interaction or participation in activities for 30 days | 20% |
| Account risk | Remote login and frequent switching between multiple devices | 15% |
| System adjustments | Scoring rules update (new rules in September 2023) | 5% |
3. Analysis of hot cases
1."Return rate is too high" event: A user’s naughty value plummeted from 850 to 620 due to consecutive returns of 5 orders (non-quality issues), triggering a discussion on Weibo’s #Naughty Value Trap# topic, which has been read 12 million times.
2."Silent User" Phenomenon: Xiaohongshu data shows that more than 30% of users whose naughty value has dropped have the characteristic of "no community interaction in the past three months."
4. How to restore naughty points?
| Recovery method | Operation suggestions | Validity period |
|---|---|---|
| Standardize shopping | Maintain normal transactions and reduce unreasonable returns | 1-3 months |
| Increase interaction | Participate in official activities such as "Taobao Life" every day | 2-4 weeks |
| credit repair | Complete the "Sesame Credit" promise-keeping task | 3-6 months |
5. Answers to users’ high-frequency questions
Q: Why did my naughtiness level decrease even though I didn’t do anything?
A: The system will regularly evaluate the relative ranking of users. If other users become more active, it may cause your ranking to drop.
Q: What rights will be affected by the decrease in naughty value?
A: According to the latest data, 88VIP membership (need to score ≥1000 points), freight insurance discounts, early purchase rights, etc. will be limited.
6. Expert advice
1. Regularly check the "Naughty Value Diagnosis Report" in Taobao APP
2. Avoid concentrated large-amount returns (it is recommended to return ≤ 2 times a month)
3. Participating in the "Gold Rush" mission can speed up score recovery
Through the analysis of recent hot spots, it can be seen that the naughty value system is strengthening its credit evaluation function. Users are advised to maintain healthy shopping habits and pay attention to rule changes in a timely manner. If you have any questions about score changes, you can appeal and check through the "Customer Service-Credit Score" channel.
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