What kind of powder is a good powder? ——Analysis of hot topics across the Internet
Recently, hot topics in the beauty field have focused on "how to choose high-quality powder." Data from major social platforms and e-commerce lists show that consumers are paying soaring attention to the coverage, durability, and ingredient safety of powder. This article will combine the hot data from the entire Internet in the past 10 days to break down the core standards of high-quality powder for you.
1. The whole Internet is hotly discussing the TOP5 powder cake brands and their characteristics.
| Brand | heat index | Core advantages | price range |
|---|---|---|---|
| NARS | 923,000 | Soft focus on pores/16 hours of makeup wear | 300-450 yuan |
| CHANEL | 876,000 | Natural glow/skin nourishing ingredients | 550-700 yuan |
| KIKO | 784,000 | Cost-effective/waterproof formula | 120-200 yuan |
| MAKE UP FOR EVER | 652,000 | Professional grade concealer/no sticking powder | 280-400 yuan |
| Hua Xizi | 598,000 | National style design/herbal ingredients | 150-250 yuan |
2. The 4 golden standards of good pressed powder
1.Makeup effect matching: According to the entire network evaluation data, 82% of users believe that high-quality powder should have the following characteristics:
| Skin type | ideal makeup effect | Recommended texture |
|---|---|---|
| oily skin | matte matte | Oil control mineral powder |
| dry skin | Cream gloss | Contains moisturizing factors |
| Combination skin | T-zone matte/cheeks shimmer | Dual formula |
2.Ingredient safety: During the discussions among the constituent parties in the past seven days,"Zero acne-causing ingredients"Search volume increased by 210%. High-quality pressed powder should avoid:
| risk component | alternative |
|---|---|
| Talc (unpurified) | Mica powder |
| synthetic fragrance | plant essential oils |
| mineral oil | Squalane |
3.Ease of use: Actual data from Xiaohongshu shows that searches for double-layered powder compacts with mirrors increased by 45% week-on-week, while"Repair makeup in one second"became a popular keyword.
4.Technological innovation: Popular recently"Smart Color Mixing Powder"(Adaptable color adjustment based on skin PH value) has been played 120 million times on Douyin, and its technological support has become a new selling point.
3. Guide to purchasing pitfall avoidance
According to data from the Black Cat Complaint Platform, complaints about powder cakes in the past 10 days have mainly focused on:
| Question type | Proportion | solution |
|---|---|---|
| Color number deviation | 34% | Trial before buying |
| The powder core is fragile | 28% | Choose metal casing |
| Acne-causing allergies | 22% | View ingredient list |
4. Expert advice
1. Testing Tips: Apply the powder on the veins of the wrist. Products that can cover the color of the blood vessels evenly meet the standard of coverage.
2. Seasonal adaptation: In summer, sunscreen powder with an SPF value of ≥30 is preferred; in winter, it is recommended to choose a moisturizing powder containing hyaluronic acid.
3. Tool combination: recommended by 95% of professional makeup artists"Fluffy Powder Puff"When applying makeup, it has 40% more concealing power than a brush.
From the above structured analysis, it can be seen that a good powder needs to meet multi-dimensional requirements such as makeup effect, ingredients, and design at the same time. Consumers may wish to refer to this hot data report when purchasing to find the "born powder" that best suits them.
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